CrowdPlay

For Immediate Release

PITTSBURGH, PENNSYLVANIA – April 13, 2009 – Pittsburgh-based Etcetera Edutainment’s new CrowdPlay® game technology debuts in prime time April 13, on UK television series The Gadget Show. The Gadget Show hosts, who explore fresh and exciting innovations during the popular weekly program, will demonstrate Etcetera’s crowd gaming system and participate in a CrowdPlay-based game.


Etcetera’s CrowdPlay is the world’s first crowd-controlled gaming system. Using CrowdPlay, people become live “joysticks” – controlling onscreen gameplay by moving left and right, and playing with or against one another to complete challenges such as “Keepie Uppie,” “Beach Ball Bonanza,” and “Andys vs. Zombies.”


The CrowdPlay technology is an offshoot of Etcetera’s line of immersive training games and simulations, often called “serious games.” Companies use Etcetera’s serious games to provide engaging, realistic environments where workers can safely and cost-effectively practice important aspects of their jobs. Etcetera’s technology game engine, Crucible, underlies CrowdPlay and the company’s “serious” manufacturing, utilities and healthcare training simulations.


“Everything we develop cross-fertilizes our other efforts. Our CrowdPlay technology augments our Crucible game engine; in turn, Crucible becomes an even richer resource for developing highly motivating and effective safety training products,” said Jess Trybus, Etcetera Edutainment Founder and CEO. “Our goal for all of our games is to create immersive, memorable experiences, whether for safety training, product training or product promotions.“
Using a computer equipped with a camera, Etcetera’s highly-engaging CrowdPlay audience games are used as branding opportunities, for corporate events and product launches, or just for fun.


All viewers can see a recording of CrowdPlay games in action from The Gadget Show’s April 13th show, at http://fwd.five.tv/videos/football-part-2. CrowdPlay will also be featured at one of the UK’s leading consumer electronics events, The Gadget Show Live, held at the NEC in Birmingham April 17 – 19. UK viewers can see a taped broadcast of The Gadget Show Live, featuring CrowdPlay games, later in May, on Channel 5.

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